Monday 27 February 2017

Television industry- Section B Main Concepts (Industry and Audience) - Regulation.

To explore how regulation impacts the television industry.

For TELEVISION INDUSTRY regulation, we need to consider:

  • OFCOM
  • Broadcasting code
  • BBC Board 
  • Legal responsibilities 
  • Watershed issues  
MS4 Industry: Regulation Example question:
Briefly outline the ways in which your selected industry is regulated. 
What impact has regulation had on your chosen texts? 



Starter task:
Recall three television texts that you have seen which contain violent content.
Classify the texts in order of violent content, most violent at the top of your list.

Television text
Type and extent of violence










Key terms:
Desensitised: Make (someone) less likely to feel shock or distress at scenes of cruelty or suffering by overexposure to such images.
Watershed: In the UK, the BBC has a well-established policy of making 9pm the pivotal point of the evening's television, a Watershed before which, except in exceptional circumstances, all programmes on our domestic channels should be suitable for a general audience including children.
Censorship: A suppression of speech or other communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body.
Ofcom- is the government approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom.Formation 29 December 2003


When responding to a TV regulation question you should be able to discuss the issues that show up in our three texts; Happy Valley, Always Sunny and First Dates.
You didi this task in the lesson:
Discuss and list the possible issues for regulation in the three texts you have studied.




Measuring aggression and its causes has always been an important focus for social psychologists, partly because excessive aggression isn't tolerated in our society, and overly aggressive individuals often find themselves in jail because of their behaviour. The first experiments on the impact of media violence on human behaviour were conducted by psychologists and sociologists who applied theories of social learning and modelling behaviour i.e. they thought that people saw violent behaviour on TV and copied it. The more violent behaviour they saw, especially violence that went unpunished, the more likely they were to behave in a violent manner themselves. 


Since the 1960s and Albert Bandura's Bobo Doll experiments, there have been many studies by social psychologists attempting to establish a causal relationship between media violence and aggressive behaviour.


Broadcast Code- Ofcom's Broadcasting Code sets rules for TV and radio stations.
The Code sets standards for television and radio shows which broadcasters have to follow.
It includes rules designed to protect viewers and listeners from harm and offence – such as what can be screened on TV before the 9pm watershed.

Every time Ofcom receives a complaint from a viewer or listener, they assess it under the Broadcasting Code to see if it needs further investigation.

If they find a programme has broken these rules, then it will be found in breach of the Code and Ofcom will publish this decision.

Learn more about how to complain about a TV/radio programme
  • Media has to be judged as to whether it is suitable for its audience
  • žThis can be due to society, culture, where the media was made

Responsibilities 
Ofcom's responsibilities are wide-ranging. It has a statutory duty to the interests of citizens and consumers by promoting competition, and protecting consumers from what might be considered harmful or offensive.
Specification of Broadcast Code – this provides a set of mandatory broadcast rules, it covers:

Protection of under-eighteens
Harm and Offence
Crime
Religion
Sponsorship
Elections
     Privacy 



The sanctions available to OFCOM:

• Issue a direction not to repeat a programme or advertisement;
• Issue a direction to broadcast a correction or a statement of Ofcom’s
findings which may be required to be in such form, and to be included in programmes at
such times, as Ofcom may determine
• impose a financial penalty (The maximum financial penalty for commercial television or
radio licensees is £250,000.)
• shorten or suspend a licence (only applicable in certain cases)
• revoke a licence (not applicable to the BBC,S4C or Channel 4).


OFCOM Audience Research (2011)
• a third (33 per cent) of all parents surveyed expressed some level of concern regarding what their children had seen on TV before 9pm in the previous 12 months;
• Among all parents surveyed, the concerns most frequently mentioned were ….
• violence (20 per cent),
• sexually explicit content (17 per cent)
• offensive language (17 per cent);
• the types of programmes that caused most concern to all parents surveyed were soaps (14 per cent) and film (14 per cent), followed by reality programmes (12 per cent) and music videos (11 per cent)

What did teenagers say?
• The research amongst 768 teenagers aged 12-17 showed that:
• just under a quarter (23 per cent) said they had seen something on TV before the watershed in the previous 12 months that had made them uncomfortable or they had found offensive;
• the top five concerns measured as a percentage of all teens questioned were:
• sexually explicit content (7 per cent),
• offensive language (4 per cent),
• violence (4 per cent),• nakedness/naked body parts (2 per cent),
• news (1 per cent)• animals being killed/mistreated (1 per cent);


Task 3: 
Discuss the issues shown below in bold then list in order of issues that young people need to be protected from.

Put the most 'dangerous' at the top (1).

Channels like the BBC for example, are also self regulatory. They work with producers to ensure that there will be no need for Ofcom to intervene except in extreme circumstances.
Although, Ofcom will become the BBC's external regulator in April 2017. Ofcom will put together an 'Operating Framework' for the BBC, covering performance, content standards and competition.

An audience member can complain to Ofcom regarding a particular programme that they may deem offensive or harmful. Audience pressure over certain programmes can often be a successful form of regulation. When Ofcom receives a complaint, it assesses it under the terms of The Broadcasting Code and decides what action to take. Ofcom produces a regular Broadcast Bulletin reporting on the complaints received and decisions taken.

All media texts are subject to regulation. 
How has regulation affected your three main texts? [30] 
Candidates will need to know how their selected industry is regulated and to comment on how regulation has had an effect on their studied texts. 
Whilst the texts may not have been controversial they will all have had to adhere to the regulator’s code – so some discussion of relevant parts of the code may be needed. 
Overall, media texts need to adhere to codes of practice so regulation may affect the structure, content, placement/scheduling etc. of texts.




“A lot of people in the movie industry tend to run and hide from it like ostriches. Movie industry people are definitely in denial right now, but you do become desensitized to violence when you see it on the screen so often. Let's face it, violence exists for one reason in movies, and that's to get an effect, create an emotion, sell tickets.”—Madeleine Stowe


Bandura and Social Learning Theory








Censorship is essentially an issue of responsibility. Are we responsible for processing and filtering the images that we see and the lyrics we hear, or is someone else (parents or government) responsible for processing and filtering for us? 
Should the creators of media texts censor themselves, and take responsibility for the effects their texts may have on an individual? If there are going to be legal restrictions on the depiction of violence, who writes and enforces them?
These are difficult questions, and they have been debated for centuries. There's a broad consensus that some censorship is necessary — although in the Internet age it may be impossible to enforce. 
Most people would agree that not all media texts are suitable for all audiences. It is generally agreed that there need to be some limitations placed on the type and content of texts which young children are exposed to, for instance. It is also agreed that the texts which are accessible to a wide and largely involuntary or non-selecting audience (billboards, television commercials, music broadcast on the radio, terrestrial TV before the watershed) should not contain elements which might be offensive. 
Therefore, rules and regulations and systems have been set up to filter the content of certain media texts in certain situations. This is the practice of censorship.
Issues facing producers of factual programming.
Under 18s must be protected from potentially harmful and offensive material. 
One of the main ways of achieving this is through the appropriate scheduling of programmes.
Anything unsuitable for any viewers must be  shown at nine pm or later. 
Nothing unsuitable for children should, in general, be shown before 9pm or after 5.30 am. 
There should then be a gradual transition to more adult material, generally, the more adult in nature a programme is, the later in the schedule it should appear.


Ofcom

The Office of Communications commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material.

It is Ofcom's job to protect the under 18's from seeing harmful content
The creation of media texts and their content is complex but Ofcom is concerned about the issues listed below.

Task 2: 
List the issues below in order of issues that young people need to be protected from.
Put the most 'dangerous' at the top.

Drugs, smoking, solvents and alcohol

  • These activities should not be condoned, encouraged or glamorised in programmes likely to be widely seen by under 18s unless there is editorial justification.

Violence and dangerous behaviour


  • Violence, its after-effects and descriptions of violence, whether verbal or physical, must be appropriately limited in programmes broadcast before the watershed (in the case of television) or when children are particularly likely to be listening (in the case of radio) and must also be justified by the context.

Offensive language


  • The most offensive language must not be broadcast before the watershed (in the case of television) or when children are particularly likely to be listening (in the case of radio).

Sexual material


  • Material equivalent to the British Board of Film Classification ("BBFC") R18-rating must not be broadcast at any time.
  • In addition, measures must be in place to ensure that the subscriber is an adult.

Nudity


  • Nudity before the watershed must be justified by the context.

Exorcism, the occult and the paranormal


  • Demonstrations of exorcisms, occult practices and the paranormal (which purport to be real), must not be shown before the watershed (in the case of television) or when children are particularly likely to be listening (in the case of radio). 


Below is also taken from a page on the OFCOM website:


Television

What is the watershed?
Protecting children from harmful material on TV and radio is one of Ofcom’s most important duties.
Our Broadcasting Code sets standards for television and radio shows and broadcasters must follow its rules.
There are strict rules about what can be shown on TV before the 9pm watershed. But what exactly is the watershed and how does it work?
The watershed means the time when TV programmes which might be unsuitable for children can be broadcast.

When is it?

The watershed begins at 9pm and material unsuitable for children should not, in general, be shown before 9pm or after 5.30am.

What do you mean by unsuitable material?

Unsuitable material can include everything from sexual content to violence, graphic or distressing imagery and swearing. For example, the most offensive language must not be broadcast before the watershed on TV or, on radio, when children are particularly likely to be listening. Frequent use of offensive language must be avoided before the watershed, and must always be justified by its context.

Can TV channels show whatever they like after 9pm?

No. The transition to more adult material must not be unduly abrupt and the strongest material should appear later in the evening. But even then Ofcom’s rules protect viewers from offensive and harmful content.

What happens if broadcasters break the rules?

Since 2003 Ofcom has taken action on more than 300 occasions when broadcasters have scheduled unsuitable content before or immediately after the watershed. In two recent cases inappropriate music videos — including Rihanna’s S&M — were shown early in the afternoon.

Does the watershed still matter?

The watershed continues to help parents protect their children from material that might be unsuitable or even harmful for them.
Twice a year, every year, we ask parents and the wider general public what they think about standards on TV. Almost everyone (93 per cent) understands the watershed and 74 per cent think 9pm is the right time. If you just ask parents, that number rises to 76 per cent.


http://www.mediaknowall.com/gcse/Television/television.php?pageID=sched

Thursday 23 February 2017

Television industry- Section B Main Concepts (Industry and Audience)

L.O. To recap on the main concepts for MS4 Section B

Starter task: In groups,using the given cards, match the key words with their definitions

Key terms:
Channel Identity-Makes the channel recognisable to audiences and different from other channels.
Presenters, stars, programme genres and specific genres all help to contribute to a channel's identity.

Word of mouth advertising-When someone recommends a product they have used and like to someone else.

Idents-This is the channel's identification. The ident is a short visual image that works as a logo for the channel. It appears before the programme on channels like BBC1 and 2.

Plurality-Refers to a range of content to suit many people.




Ethos-This is what the channel believes in and what it sees as it's role. The ethos is usually set out in the channel's charter. (Synonyms; ideology, values, principles, mission).

Channel 4 outlines in its ethos; ... to be innovative, experimental and distinctive and a commitment to diversity
FX: On March 28, 2013, FX president John Landgraf, announced their upcoming launch of a new channel, FXX, described as "slightly more comedy focused" and aimed at younger audiences of ages 18-34 compared to FX's programming and 25-54 viewers respectively. The channel was launched alongside the new tagline, "Fearless", that was implemented during 2013 across the channels of FX Networks.
BBC: The mission of the Corporation is to "inform, educate and entertain"

Task 1 and 2 - handout
----------------------------------------------------------------------------------------

For responses to Section B of the exam (Industry and Audience), we need to recap the main concepts of the following with regards to the three main TV texts...

Industry Issues:
  • Production.
  • Background/Context (brief but relevant).
  • Marketing/Promotion.
  • Regulation issues
  • Global implications
  • Distribution/Exhibition
Audience:
  • Targeting
  • Positioning
  • Responses and interaction
  • Debates surrounding the relationship between audience and the text.
The main concepts we need to cover can be seen in this diagram:

Industry Issues:


  • Production
Example question:
Explore the key factors which influence the production of your three main texts. [30]

This question is asking candidates for factual information.

Higher level responses will include detail rather than generic points which may characterise lower level responses. 
Higher responses should also engage with “explore”. 
The following are some generic points candidates might make in relation to factors that influence production for the TV industry. 

Institutional context: - 
Public service/commercial broadcaster - 
Production company 

Existing brand e.g. franchise or spin-off? 
Potential audience/fans? 
Budget - production values, stars etc. 
Scheduling 
Regulation

-----------------------------------------------------------------------

  • Background/Context (brief but relevant)
Example question:
Discuss the ways in which television channels maintain their individual identities. Refer to two channels in your answer. 

Candidates may refer to any two channels in their response. 
Points covered may include references to: 
• Remits 
• Scheduling 
• Programming 
• Idents and branding 
• Use of 'personalities'. 
Some candidates may argue that channels do not have individual identities but are very similar; this is acceptable – please mark on merit of the response. 
------------------------------------------------------------------------
  • Marketing/Promotion
Example question:
How does BBC1 market itself to audiences? 
This question could be answered from a channel identity or marketing point of view. 
Higher grade candidates are likely to combine the two approaches. 
Points covered may refer to: 
• Idents and branding 
• Scheduling and programme types 
• Use of teaser campaigns and trailers (also on other BBC channels and radio) 
• Radio Times and TV listings magazines 
• Billboard posters 
• Via its website 
• Use of personalities 
• "Leaking" of stories to tabloid newspapers.


------------------------------------------------------------------------
  • Regulation issues
Example question:
All media texts are subject to regulation. How has regulation affected your three main texts? 

Candidates will need to know how their selected industry is regulated and to comment on how regulation has had an effect on their studied texts. 
Whilst the texts may not have been controversial they will all have had to adhere to the regulator’s code – so some discussion of relevant parts of the code may be needed. 
Overall, media texts need to adhere to codes of practice so regulation may affect the structure, content, placement/scheduling etc. of texts.
The following offers a brief overview of the regulators for the Television industry. 
  • OFCOM 
  • Broadcasting code 
  • BBC Board 
  • Legal responsibilities 
  • Watershed issues 

 --------------------------------------------------------
  • Global implications
Example question:
‘A global audience is important to media industries.’ Discuss this statement with reference to your three main texts. 

Globalisation is the increased global connections between cultures around the world leading to less individual cultures and instead having one large culture across the world.

Example question:
To what extent do your three main texts target a global audience? 

This is an open question which invites candidates to consider the "to what extent" part of the question. It is perfectly valid for candidates to conclude that a text does not target a global audience. Responses will differ depending on the industry studied but may make reference to some of the following points: 
  • Distribution 
  • Use of stars/celebrities 
  • Production values 
  • Budget 
  • Niche audiences (not global) 
  • Subject matter/contact 
  • Marketing 

Better responses are likely to discuss the nature of 'global' and recognise that a text needs to target a widespread audience to be global, whilst weaker responses may see 'global' as anything outside the UK.

Example question:
With reference to your selected industry, explore how far your chosen texts are global. 
 This is quite a broad question and can be answered from the perspective of global content (setting, themes etc) as well as from the production, distribution and audience angles.

  • Themes and content 
  • Use of non UK actors 
  • Co-productions with non UK companies 
  • Productions made by non UK company 
  • Distribution and sales • Programme websites 
  • Availability – e.g. via Sky website or BBC America 
  • DVD sales
___________________________________________________________

  1. Why might First Dates be popular with a global audience?
Consider: Flexibility, hybridity

FD is popular with a global audience because the format has flexibility and can be easily adapted to suit different cultures and their dating styles.
Also, all countries have their own set of popular celebrities who can attract an audience. The hybridity of the genre also makes it attractive in that it combines entertainment with elements of reality, this makes it attractive to a global audience.

  1. Consider the impact of the different formats of television viewing on the industry.
Consider: What formats? Advertisers, budgets.

Audiences have a range of choices regarding how they view their television programmes, later on the Internet, their iPad or mobile phone. This has had a further impact on commercial television as advertisers who are no longer sure of an audience are pulling out of television and looking for other platforms to air their advertisements.
As a result, some channels ITV for example have had to cut programmes or reduce the budget for new programmes.

  1. Why is social media important to television companies?
Consider: Word of mouth advertising, event television, hashtags.

Social media sites like Facebook and Twitter can generate a buzz around a particular programme. They also encourage event television where a large audience are all watching at the same time and communicating with each other through the social media as they watch. Having links to social media sites such as the Twitter ‘#’ on programmes and channel websites will attract a younger audience to the programme.

  1. How can you tell that BBC is less governed by commercial interests?
Consider: Programmes commissioned, digital channels.

The evidence that the BBC is less governed by commercial interests is evident in its programming. It commissions for example, comedy programmes such as mock the week as well as high budget nature programmes like Frozen Planet. Its digital channels are used for much of the alternative, lower rating programming and have a specific profile. This is also true of BBC2 which is often used to pilot new programmes to assess their viability before they move to the mainstream channel.


____________________________________________________________


Some additional past exam questions:

SECTION B: 
INDUSTRY AND AUDIENCE 
Answer two questions from this section, using a different media industry for each. 
You must refer to the three main texts you have studied in each answer. 

2011 
B1. Explore the different ways in which audiences and/or users respond to your chosen texts. [30] 

B2. To what extent is the success of your chosen texts dependent on stars and/or celebrities? [30] 

B3. With reference to your selected industry, explore how far your chosen texts are global. [30] 

B4. Explore how your chosen texts use digital technology in their marketing. [30] 

Winter 2012 
B1. Assess the main advantages of the internet for your three main texts. [30] 

B2. With reference to your three main texts, discuss the key features of their distribution. [30] 

B3. Explore the different ways your three main texts attract their audiences. [30] 

B4. How global is the appeal of your three main texts? [30] 

Summer 2012 
B1. Discuss the audience appeal of your three main texts. [30] 

B2. Explore the impact of regulation on your three main texts. [30] 

B3. How effectively were your three main texts marketed? [30] 

B4. ‘The main function of a media text is to entertain its audience.’ How true is this for your three main texts? [30] 

Winter 2013 
B1. To what extent are stars and/or celebrities important to the promotion of your three main texts? [30] 

B2. Explore the different ways your three main texts target their audiences. [30] 

B3. Explore the different ways audiences interact with your three main texts. [30] 

B4. ‘Distribution is the key to success.’ How far do you agree? Refer to your three main texts in your answer. [30] 

Summer 2013
B1. What do texts offer audiences? Refer to your three main texts in your answer. [30]

B2. How do your three main texts use digital technology? [30] 

B3. How do your three main texts position audiences? [30]

B4. To what extent are your three main texts global? [30]



Winter 2014 
B1. Explore the use of digital technologies in your selected industry. Refer to your three main texts. [30] 

B2. How is your chosen industry regulated? Refer to your three main texts. [30] 

B3. To what extent do your three main texts appeal to different audiences? [30] 

B4. ‘A global audience is important to media industries.’ Discuss this statement with reference to your three main texts. [30]

Monday 13 February 2017

Television industry - approach to Section A questions - Narrative

Approaching a narrative question - section A text


Starter task: Write a short outline of one of the three main TV industry texts.




 

Narratives generally follow a linear structure - discuss with reference to your three main texts.(30)

Narrative combines both plot/story and the way it is told.
To achieve a higher grade, you may make references to the way the narrative has been constructed within the selected texts in terms of genre and audience expectations.
Lower grade candidates will only describe the structure of the narrative in the selected texts.


  • The plot is the series of conflicts or obstacles that the screenplay author and director introduce into the life of the characters onscreen. The theme or message is the main point or points that the viewer draws from the way the characters respond to the obstacles or resolve the conflict in the film.
  • narrative or story is any report of connected events, real or imaginary, presented in a sequence of written or spoken words, and/or still or moving images. Chronological.


Task 1:
Using the handout provided, make links to the three TV texts with consideration given to;
  • Todorov
  • Propp
  • Levi Strauss
  • Barthes
There are various styles of narrative, for example;

Non-linear stories – it means the story doesn’t follow a straight line. In films like Memento, the story moves around in time and is often told in flashbacks, where a character looks back in time.
Linear narratives are in a “straight line” from start to end. Chronological.
Circular - Circular narratives cycle through the story one event at a time to end back where the story originated. Rather than provide a clear conclusion tying together the remaining pieces of the story, a circular narrative will provide closure through a return to the opening material. For example, repeating lines found at the beginning of the piece, concluding in the same setting, and ending in the same moment that opened the tale are potential conclusions. Circular narratives often utilize flashback and dream sequences to create a sense of departure from and a return to the original structure. Circular narratives can also conclude with the same theme or subject matter that opened the piece.
multi stranded - Theses narratives often have more than one story and more than one set of characters. Sometimes the stories “cross over” and the characters meet.
Action codes - Roland Barthes believed that in some films and other narratives one action will lead to another and this is where the story comes from… e.g. somebody kills, so a friend hunts them down… Here the audience know why things occur.
Enigma codes - it can be mysteries that drive a story forward… The audience watch to find out why things are happening.
Levi-Strauss, introduced the notion of binary oppositions as a useful way to consider the production of meaning within narratives. • E.g. Hero – Villain, Light – Dark, Man – Machine, Male – Female etc. He argued that all construction of meaning was dependent, to some degree, on these oppositions.
Open/closed - A closed structure means the story ends satisfactorily as in most films – this is known as closure.
An open ending means there is no final conclusion to the story – a television soap has no final ending, it just has minor endings.



Task 2: Answer the following questions:

Why do you think narratives follow a linear structure is in some TV texts?


Why do you think narratives do not follow a linear structure is in some TV texts?
________________________________________________________________________

Narrative is informed by character, action, and location.
Characters have functions such as heroes or villains, or someone who assists the hero or villain as a helper or messenger.

The action determines how the events in the narrative occur and the influence they have.

The location of a film or television programme is an important ingredient in how the story unfolds. A horror film about Dracula must have a castle.

Narrative is often delivered to the audience by expectation, suspense, tension and closure.
The audience is led to expect certain things to happen which leads to tension and excitement.  Expectation, suspense and tension are created by the use of visual and technical codes,

Task 3:
Discuss character, action and location with reference to the three TV texts you have studied.





Sunday 12 February 2017

Television industry - approach to Section A questions - Representation

Approaching a representation of people question - section A text

Starter task: Identify a key scene in each of the three main TV industry texts.


Happy Valley




 




_________________________________________________________________________

First Dates



__________________________________________________________________________

Always Sunny

 

______________________________________________________________


SECTION A: TEXT 
Answer one question from this section. 
You must refer to the three main texts you have studied in each answer.


A1. ‘Media representations of people are often simplistic.’

How true is this of the representations of people in your three main texts? [30]  

Task 1: 
List the main characters from the three TV texts:


Task 2:  
Why do you think representations need to be simplistic in some TV texts?

Why do you think representations are not so simplistic in TV texts?


Task 3:
Identify two characters in each of the three TV industry texts. 
Explain what their representation is and how they have been constructed using visual and technical codes.

Task 4:
Representations of men tend to focus on 

  • Body image and physique
  • Physical strength
  • Sexual attractiveness and relationships with women
  • Power and independence
Representations of women tend to focus on 
  • Looks and appearance
  • Sexuality (narratives are often centered around relationships)
  • How patriarchal society expects them to behave
Find an example in each of your three texts of a male and a female character that present an alternative representation. Indicate how the characters have been constructed,




Monday 6 February 2017

Narrative, Genre and Representation in all Three TV Texts

Compare Narrative, Genre and Representation in all Three TV Programmes.
(Exam Section A: Text) 

Genre

We can identify the genre of the text by reading the visual and technical codes and how they conform to genre conventions.

These include:

  • Settings and locations, 
  • Characters (are there stereotypes?), 
  • Costumes, 
  • Iconography and repertoire of elements,  
  • Music that is used.
Task 1: 
In your groups, for each of the 3 Television Industry texts, Happy Valley, First Dates and Always Sunny, make notes on the genre conventions that you can recall.
______________________________________________________________________


Narrative

All media texts, fiction or fact, have a narrative structure. The producers of media texts employ a range of narrative techniques to develop a story arc and to hold the attention of the audience.

These may include the following:
manipulation of time and space, for example a non linear structure in a crime drama.
Multi strand narratives

Conventions may include:
Flashbacks, used to give a backstory which develops the audiences understanding of a character
POV shots
Audience positioning, can be through the camera following a character (a murderer for example) or through the use of music.
Enigma codes
Action codes
Dialogue

The narrative events and the order in which they are presented. 
What appear to be the most dramatic or significant moments in the narrative. 
The formulaic (Proppian) characters that are used.
Also make note of how each programme begins and ends (equilibrium).
Other narrative conventions.

Task 2: 

In your groups, for each of the 3 Television Industry texts, Happy Valley, First Dates and Always Sunny, make detailed notes on the narrative events and the order in which they are presented. Make note of what appear to be the most dramatic or significant moments in the narrative. Also make note of how each programme begins and ends (equilibrium).


_______________________________________________________________________

Representation

Your knowledge of the concept of representation at this level should go further than a simplistic discussion of positive and negative stereotypes.
You should be aware of both the context and the purpose of the representation contained within the text.
All media texts go through a process of mediation. They are constructed through selection (and omission) and organisation with the intention of encouraging the audience to focus on concentrating on certain aspects of the text and ignoring others

These are the key questions that you need to consider:

  • How is the world represented in the media text constructed?
All media texts are constructed and all representations within media texts are constructed. This gives an illusion of reality which some audiences will accept without challenge.
  • Who is in control of the text and how are their values and ideas communicated in the text?
Stereotypes are constructions which are made up of over exaggerated and easily recognisable character traits. They are used to convey information rapidly as audiences will have expectations of how certain stereotypical characters will behave. Not all stereotypes are negative.
  • Who is the target audience  of the text?
  • How may different audiences respond to the representations contained within the text?
  • Who will accept and who will challenge?
Producers encode ideas and messages within the text through representations. The aim of producers is to communicate their ideology to the audience. Audiences then decode the messages and respond in different ways.

A thing to remember when discussing representation is how characters are constructed to reflect the values of the text producer. Dominant British ideology tells us that, for example;
crime doesn't pay -BBC
there is someone out there for everyone (and if we make the right choices we can achieve happiness through the family unit) - Ch4



Task 3: 
In your groups, for each of the 3 Television Industry texts, Happy Valley, First Dates and Always Sunny, make notes on aspects of representation that you can recall.


________________________________________________________________________

Past exam questions
SECTION A: TEXT 
Answer one question from this section. 
You must refer to the three main texts you have studied in each answer. 

Either, 

A1. Explore the different ways in which people are represented in your three main texts. [30] 
Or, 
A2. How typical are your three main texts of their genre? [30]


_______________________________________________________________

Either, 

A1. Explore the narrative structure of your three main texts. [30] 
Or, 
A2. ‘Most texts today mix genres.’ How true is this of your three main texts? [30]


___________________________________________________________________

Either, 
A1. To what extent do your three main texts challenge genre conventions? [30] 
Or, 
A2. Explore the key gender representations in your three main texts. [30]

_________________________________________________________________