Thursday 27 April 2017

Film Industry - Whiplash - Representation

Past exam question:
To what extent are the key representations in your three main texts stereotypical?

Key terms:
Hegemony: leadership or dominance, especially by one state or social group over others.
Hegemonic masculinity is defined as the current configuration of practice that legitimizes men's dominant position in society and justifies the subordination of women, and other marginalized ways of being a man.
False consciousness: (especially in Marxist theory) a way of thinking that prevents a person from perceiving the true nature of their social or economic situation.
Superstructure: refers to the institutions that are shaped by the economic base and legitimate it e.g. religion; education; political system; media 
Proletariat: those who work the means of production and provide services
Bourgeoisie: those who own or control the means of production or services – the middle classes. 
The media is crucial in the function of maintaining the power held by the ruling elite through: indoctrinating people into accepting their roles, leading to a false consciousness; and in generating money for the owners of media institutions
Post colonialism 
The British Empire once spanned half the globe through militaristic dominance. Whilst colonial territories eventually declared independence leading to a significant decrease in British influence, postcolonial theorists contend that the effects of colonialism have not been extinguished as evidenced by English being widely spoken across countries which were once imperial territories. They argue the  most evident sign of cultural imperialism is the area of cinema, which typically depicts Eastern culture as being inferior to Western.

Understanding the concept of representation must go beyond a simple discussion of positive and negative stereotypes. We also need to consider:

All media texts are constructed and so are the representations within.
This gives an illusion of reality which some audiences accept as the truth and some audiences reject.

How are ideas and values communicated in the text?

The aim of the producers is to communicate their ideology to the audience and we need to ask how the audience will decode these messages and respond to them in different ways.

Starter: 
White boards 
- List characteristics of Andrew's Father and consider what he represents. 
Justify your observations with examples from the film.








Andrew's Father:
There is a symbolic meaning behind the father's character, that represents comfort and mediocrity. 
That is why he is not allowed to watch the show from backstage, or inside the theatre, but to catch only a glimpse of what is actually going on from a shameful place where doors are slightly opened for him to witness from the shadows. 
On the one hand, this movie shows the difference from having a comfortable and pathetically happy and perfect life, and on the other, the sacrifice required to reach perfection (for a short while). The first way of life ends up being healthier for living on a less stressful environment, while the other is surrounded by trauma, sadness, depression, but ends up making a person outstanding. 
The real question the movie actually presents to the audience is: All that sacrifice to obtain perfection, is it worth it for you or not? PS. The director of the movie once said that, for his obsession, he expected Andrew to commit suicide before reaching the age of 40.


Representation - Gender
‘Men act and women appear’ (John Berger, 1972, ‘Ways of Seeing) 

Gender is a social construction composed of masculinity and femininity, which in turn consist of core traits 

Masculinity -Hegemonic masculinity emphasises the superiority of ‘manly’ men over less ‘manly’ men. Historically, representations are subject to more hegemonic cultural stereotypes that reflect changes in society -
Hollywood represents the ultimate aspirational male central protagonist to audiences who seek to escape from reality into exaggerated, non-realistic representations -
80s action films portrayed aggressive, hegemonically determined hyper real action heroes played by physically dominant actors e.g. Arnold Schwarzenneger in science fiction film ‘Predator’ 

-Men are not unattractive in the film. The body aesthetic dominates in terms of the ‘gaze’ unlike other media forms whereby masculine dominance is associated with status and role in contrast to physicality. 
Andrew is not hegemonically determined in that he has a slim bodily aesthetic and cries yet is encoded with ambition; intelligence; and quick wits. 

Representation - Age
Representations of age can influence how audiences respond to a character or real-life person in a media text.When media texts represent people, they can be categorised according to age, however it is easy to fall into stereotypical caricatures of lazy teenagers or grumpy old people.

Young people
Young people are often represented negatively in media texts, which can cause controversy and stimulate debate.When young people appear in positive representations in newspapers, it is often because they have done something out of the ordinary, such as an heroic act or an impressive sporting achievement.
This is reflected in their clothes, the way they speak and the language they use. Positive representations of young people in the media are much less frequent because positive representations are not as dramatic or entertaining.


Older people
Representations of older people tend to focus on things like deafness, grumpiness and not being as able as they once were. This creates a stereotype of old age
The process of growing old is not always represented positively by the media with many adverts for anti-ageing products representing ageing as something to be challenged or if possible reversed.


Fletcher:
Fletcher believes - that people have to be pushed, and so the ends justify the means - but, in the end, it's still only a logical, but unproven, theory and that's the rub; Fletcher thinks he has the answer, but his absolute belie f doesn't make it so. Fletcher considers himself instrumental to his students' development, and while that may be so, he's certainly been proven as instrumental to his students' destruction, and his methods and their extremes can't be proven as effective or necessary in any objective way. I think it is true, however, that Andrew may well have more respect for Fletcher and his aims/approach, flawed as their pursuit may be, than the respect Andrew has for his father at this point in his life.


Andrew:
Crisis of Masculinity - Males doubt their identity due to: 
physical labour jobs being in short supply 
the lengthening of education and increase in equal rights, resulting in females asserting their independence  
Andrew is penalised for crying, though verbal reprimands are a facet to Fletcher’s character.
Andrew starts to push people away like his family and girlfriend just to fight for his place in Fletchers band.
Andrew going back out on stage to prove something to Fletcher, his father, or himself is certainly one theory, and probably a contributing factor in the decision. 
What it ignores is that he was playing to an audience of his peers who "don't forget". If he hadn't gone back out, his whole career would've been over. He has to prove to everyone that doesn't know him that he's not as incompetent as he was made to look, and it has to be on his terms so that Fletcher can't continue to humiliate him. 

Andrew makes it clear that he is not proving to Fletcher that he is great, nor looking for approval by his attitude at the ending. Andrew took charge of the entire band and told Fletcher to wait for his queue which can be seen as Andrew realizing his true greatness. 


Fletcher may have helped him on the way, but the scene in the bar where Fletcher reveals true greats never quit, allowed Andrew to look within himself and bring out his true greatness that he had all along. 
Andrew's walk offstage is one whereby he endures the most suffering of any part of the movie. 
He does get hit by a car in earlier scenes, but he pushes through that- and it has barely as much of an emotional toll on him as the journey towards his father, through the coldly lit background. 
However he rejects his father, this symbol of comfort, and somewhat failure, and returns to the orange lit drum-kit for one great finale. 

This is his redemption. He isn't proving himself to Fletcher, or the audience- in fact he isn't proving himself at all. Rather he is ascending above the realms of Fletcher's tuition, shown when he hits the crash symbol in Fletcher's furious face, into something of true greatness- all he ever wanted from the outset of the film. 
This is accompanied by the warm orange lighting- once again, similar to the image of the phoenix rising in flame- and the use of the drum roll in Andrew 's solo, to show that he, himself, is in charge of this militaristic authority that music haunted him with prior. (see the opening scene o f the film and the horror film tropes used within).
The film makes it deliberately unclear as to whether Andrew has Fletcher's approval at the end of the film. This is done to prove that it doesn't even matter. 
If Chazelle wanted to show approval he wouldn't have picked such a close shot- he would've had a close up, or a mid shot of Fletcher smiling. 
But he didn't. And this is suggestive that approval (shown with the dad also) is not the key to success, but rather pain and suffering, and continual pain and suffering at tha t (as shown with the sweat on his brow, and the blood on Andrews fingers throughout his solo to be the best Also, the last scene of the film is not supposed to be realistic it's supposed to make you feel something. 
Maybe it was all in his head the ultimate wish fulfillment fantasy scenario.

Women
Whiplash can be said to have a male protagonist and a male villain.
Perhaps it also pretends that women barely exist in the world at all?


In fact, we see only one female musician playing an instrument at Schaffer, a girl who sits first chair in the woodwind section in a jazz performance class that Fletcher visits to conduct an impromptu mass audition. When it's her turn to perform a brief exercise for evaluation, Fletcher says something to the effect of, “Let's see if you're in first chair just because you're cute.” And after she plays a few notes, he cuts her off and says, “Yep.”

The female character who gets the most lines and screen time is Andrew's love interest, Nicole (Melissa Benoist), who, after a promising start, is completely marginalised.

Nicole is a college student and a concession-stand cashier at a movie theatre Andrew frequents, and after an awkward first date where he judges her for not having a solid career plan yet, he pulls the plug on the budding romance, insisting they would eventually come to resent each other – because a girl like her (or maybe just any girl?) couldn't possibly appreciate what it takes to become the best at what you do. Andrew rightly comes off as a self-important chump in their breakup scene, and Nicole presumably gets some kind of vindication when she later rejects his misguided attempt to reconcile – but this vindication comes in the form of having a new boyfriend.




Task 1 and homework: Use the handout provided to identify aspects of representation in the following key scenes.


A: Beginning -why did you stop playing?

B: Chair throwing sequence!

C: Andrew makes his come back

D: Bar scene

E: Final scene
https://www.youtube.com/watch?v=4noaE0CdZUw



Homework: Plan your response to the following exam question
To what extent are the key representations in your three main texts stereotypical?

Tuesday 25 April 2017

Whiplash Audience Positioning. Key scenes.

The way the audience is POSITIONED – 
Media texts are structured in ways that position audiences to adopt a particular perspective or point of view.

Starter: Discuss and make notes on how to approach this question:


B1. Discuss the different ways audiences are positioned by your three main texts.

[30]

This question invites candidates to consider the content of their studied texts in relation to audience positioning. There may be some definitions of ‘audience positioning’ – which is acceptable and should be marked on merit. Candidates may consider how texts are encoded to encourage a preferred reading and the ways audiences are positioned to accept this. Candidates may make references to the following:

 Mode of Address
 Male Gaze theory (Mulvey)
 Camera, technical codes, point of view shots etc.
 Stuart Hall: ideologies, preferred readings etc.
 Narrative – plot
 User involvement; interactivity
 Situated culture
 Stars and characters
 Genre devices
 Visual/direct appeal of print texts
 Use of narrator/voice-over

Task 1: 

Watch the key scenes and indicate how technical codes; sound, edit, framing, lighting position the audience. Use the handout provided.


A: Beginning -why did you stop playing?

B: Chair throwing sequence!

C: Andrew makes his come back

D: Bar scene

E: Final scene
https://www.youtube.com/watch?v=4noaE0CdZUw

frenetic editing. The narrative element of an antagonistic relationship between Fletcher and Andrew – suspense is built as A ndrew improvises. Changes in shot angles. Close ups utilised to capitalise on emotion. Suspense is built through location: the audience consists of people who “don’t forget”; Andrew’s future prospects may be compromised. Fletcher, depicted as the antagonist (arguably) sports dark clothing


Monday 24 April 2017

Whiplash Audience responses

Starter:
(Whiteboards) What do you think are the themes in Whiplash?
(See bottom of post).


What people might go to see Whiplash? 




Some Reviews of Whiplash:

http://www.telegraph.co.uk/film/whiplash/review/

https://alwaysntrestn.wordpress.com/2015/04/29/why-whiplash-is-one-of-the-best-movies-ever/

Empire Magazine

Rolling Stone

https://thebluemoment.com/2015/01/19/the-trouble-with-whiplash/

More links on here

Task 1: 
Watch the key scenes and indicate how different audiences may respond; (Stuart Hall)
Identify reasons why audiences may consume the text. (Uses and Gratifications Theory)

Use the handout provided.



A: Beginning -why did you stop playing?

B: Chair throwing sequence!
C: Andrew makes his come back

D: Bar scene

E: Final scene
https://www.youtube.com/watch?v=4noaE0CdZUw


Competing
Competing with someone is difficult, and losing your spot feels terrible, while gaining a spot feels incredible. music students get pulled off of songs, moved to different bands, they replace other people, etc. You're constantly being evaluated on a very raw aspect of who you are all the time—your ability to be creative, disciplined, mechanical, sharp, and strong. The highs are incredible, and the lows are terrible.

Determination
The movie chose the concept of drumming speed as a proxy for talent. This makes sense as a plot point because it's very tangible for an audience of nondrummers to evaluate. We see Andrew attempting to drum as fast as possible (tempo means time).

Sacrifice
While the film focuses on musicians, the theme is about anyone trying to become great at something and the cost of achieving their goal.  (What is the cost to Andrew?)

Film Industry 1 - Whiplash (Audience)

Whiplash


Synopsis

An aspiring young jazz drummer (Miles Teller) seeks guidance from a hard-nosed mentor (JK Simmons) and is pushed to his limits trying to achieve his dream of becoming 'one of the greats'.




Directed by Damien Chazelle 
Premiered at Sundance Film Festival in January 2014
Developed from a short film 
Limited release in US and Canada in October 2014
Expanded to over 500 screens by March 2015
Budget was $3 million, took over $48 million internationally ($13 mill in US, $35 mill internationally).


'Audience' is a very important concept throughout media studies. All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience.
Key term: Discourses (verb) speak or write authoritatively about a topic.
"she could discourse at great length on the history of Europe"

Starter: Define the following terms in relation to film.


Target audience
- The media industry is highly competitive and all media texts are created with a target audience in mind.
Media producers define and categorise their audience through demographic profiles.

A demographic audience profile defines groups based on things like age, gender, income, education and occupation.
Psychographics
Defines an audience by their values, attitudes and lifestyles. Advertisers consider different ways of categorising audiences.
Young and Rubicam's Four C's is how advertisers define audience. 

Mainstreamers - 40% of the population. Like security, tried & trusted brands and like to think they belong to a group of like-minded people. Like value for money and are less likely to take risks. Aspirers - This group want status and prefer brands that show their place in society, happy to live on credit and will buy designer labels. Stylish and dynamic and may be persuaded by celebrity endorsement. Explorers - Like to discover new things and are attracted by brands that offer new experiences and instant results. Succeeders - People who already have status and control and have nothing to prove. Prefer brands that are serious and reliable and believe that they deserve the best. Reformers - Defined by their self-esteem and self-fulfilment. Tend to be innovative and less impressed by status. Not materialistic and are socially aware. Inclined to buy brands that are environmentally friendly or those considered healthy. 

Audience positioning
- Each media text that is created is constructed to place the audience in a particular position in relation to the text. It concerns the relationship between the text and the responses that the audience will have to that text. The text will be encoded with messages and signs throughout that the audience will have to decode. Different audiences will decode the messages in different ways, causing them to have different views and opinions on that text.

 
Audience responses

An active audience 
A passive audience 
Demographics  
Psychometrics

Task 1: watch the first part of the film Whiplash
Whiplash is rated 15. It is categorised as a Drama/Music genre film.

Who do you think the target audience for the film is? How are they targeted? Make detailed notes.

Task 2 and homework to be completed by Monday 24.4.17:
With task 1 in mind, you are to create a power point presentation which will be an exploration of
Social Media Marketing for the movie
Consider: Twitter, Facebook,
Between 6 and 12 slides. Email to Tony.

Target Audience - a particular group at which a product such as a film or advertisement is aimed.

Who are they? Ways of classifying the Whiplash audience.
Discuss demographic and psychometric profiles and apply audience theories.

Audience Positioning 
 How does the film allow us to side with and identify with the characters? 
What techniques does Chazelle use in order to ensure this? Can the text be read differently? (Consider notions of preferred readings and audience reception here) 


B1. Discuss the different ways audiences are positioned by your three main texts.
[30]

This question invites candidates to consider the content of their studied texts in relation to audience positioning. There may be some definitions of ‘audience positioning’ – which is acceptable and should be marked on merit. Candidates may consider how texts are encoded to encourage a preferred reading and the ways audiences are positioned to accept this. Candidates may make references to the following:
 Mode of Address
 Male Gaze theory (Mulvey)
 Camera, technical codes, point of view shots etc.
 Stuart Hall: ideologies, preferred readings etc.
 Narrative – plot
 User involvement; interactivity
 Situated culture
 Stars and characters
 Genre devices
 Visual/direct appeal of print texts
 Use of narrator/voice-over

See Key Scenes next post.

Audience reception 



Audience Debates

Film industry 1 - Whiplash (industry)

Exam question
What are some of the key factors which influence the kinds of texts that get made today?

Starter: 
Write terms and phrases that you associate with the concept of ‘Independent Film’.



Whiplash is a 2014 American drama film written and directed by Damien Chazelle, depicting the relationship between an ambitious jazz student (Miles Teller) and an aggressive instructor (J. K. Simmons). Paul Reiser co-stars as the student's father. The film opened in limited release domestically in the US and Canada on October 10, 2014, gradually expanding to over 500 screens and finally closing after 24 weeks on March 26, 2015. Over this time the film grossed $49 million, against a production budget of $3.3 million.

Whiplash premiered in competition in the US Dramatic Category at the 2014 Sundance Film Festival on January 16, 2014, as the festival's opening film. Sony Pictures Worldwide acquired the international distribution rights.At the 87th Academy AwardsWhiplash won Best Film EditingBest Sound Mixing, and Best Supporting Actor for Simmons, and was nominated for Best Adapted Screenplay and Best Picture


Whiplash Cast
Miles Teller as Andrew Neiman, an ambitious young jazz student at Shaffer who plays the drums
J. K. Simmons as Terence Fletcher, a jazz instructor at Shaffer
Paul Reiser as Jim Neiman, Andrew's father, a high school teacher
Melissa Benoist as Nicole, a movie theater concessionist, who becomes Andrew's girlfriend
.


Directed by Damien Chazelle 
Premiered at Sundance Film Festival in January 2014
Developed from a short film (more on this in future lessons)
Limited release in US and Canada in October 2014
Expanded to over 500 screens by March 2015
Budget was $3 million, took over $48 million internationally ($13 mill in US, $35 mill internationally).
Chazelle likes genre movies - says it uses the conventions of the sports genre - lots of lows building to a high
Regulation issues - Chazelle encouraged to tone down some of Fletcher's insults

Production companies

Bold Films
is an American independent film production and finance company dedicated to providing an artistic haven for filmmakers

Blumhouse's 
model is to produce movies independently and release them wide through the studio system (started with low-budget horrors such as Paranormal activity)

Right of Way

owned by Jason Reitman, who directed Juno
At the 87th Academy Awards, Whiplash won Best Film Editing, Best Sound Mixing, and Best Supporting Actor for JK Simmons; nominated for Best Adapted Screenplay and Best Picture.
Set in NYC, but mostly filmed in LA over 19 days

Distributed by Sony Pictures Classics - the art-house, "independent" film division of Sony Pictures Entertainment

This is a definition of Independent Film taken from Wikipedia:
An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films are also produced and/or distributed by subsidiaries of major film studios. Independent films are sometimes distinguishable by their content and style and the way in which the film-makers’ personal artistic vision is realised. Usually, but not always, independent films are made with considerably lower film budgets than major studio films. Generally, the marketing of independent films is characterised by limited release, but can also have major marketing campaigns and a wide release. Independent films are often screened at local, national or international film festivals before distribution (theatrical and/or retail release). An independent film production can rival a mainstream film production if it has the necessary funding and distribution.

Task 1: 
Read this article from the LA Times about the making of Whiplash and answer the question that follows.

Source – LA Times
– John Horn January 15, 2014, Doing whatever it takes for a spot at Sundance Film Festival

Directors trying to get their films to the Sundance Film Festival seize on any break they can get to show their films there. “Whiplash” went from a short to a feature in a year to try to make the cut.

There’s a tradition of Sundance Film Festival directors turning their short films into fulllength features but few have successfully attempted what Damien Chazelle was trying to do last year. After winning the short film jury award the writer-director was determined to convert his 18-minute film into a full feature for this year’s festival.
Chazelle’s timetable was its own whiplash: to meet deadlines, Chazelle had to shoot and edit the full film in nine weeks — roughly one-third the time needed to put together an average movie. With no time to spare, Chazelle at one point staggered back to his Los Angeles set to keep shooting hours after suffering a concussion in a traffic accident.

The role of Sundance in helping independent films make it… Sundance is the nation’s top festival for movies made outside the studio system. It has helped launch the careers of numerous directors, including Steven Soderbergh and Quentin Tarantino. Distribution deals can top $10 million, and Academy Award winners like “Little Miss Sunshine” can begin here. It’s no surprise then that filmmakers will go to extremes to join the fold. 
Inside downtown Los Angeles’ Palace Theater, the production was shooting late on a Saturday night, and the crew didn’t go home until 4 a.m. Sunday. After filming wrapped and Chazelle raced to cut the movie, editors grabbed naps on couches, sound mixers lunched in hallways, coffee machines churned out endless lattes and almost everybody got sick. “Those were killer days,” Chazelle said. “No one was sleeping.” 

And then, a week before Thanksgiving, Chazelle’s phone rang, with Sundance programming director Trevor Groth on the line. Even though Chazelle’s quickly assembled version of “Whiplash” was missing its score and submitted late, it had been accepted into Sundance, where it will kick off the festival on Thursday. 

Sundance as a market for distributors 
Among the audience will be scores of distributors, who will hopefully launch a bidding war for the $3.3 million “Whiplash.” Compared with the sometimes raw quality of many films at Sundance, “Whiplash” stands out as accomplished. The making of “Whiplash” dramatizes the larger world of independent film itself; a tale of why seizing momentum is nearly as important as having a great story to tell, and how the tiniest breaks — in this case, a new investor writing a small check on a hunch — can translate into a huge opportunity. 

“This entire movie has been built by amazing people who have given up everything else in their lives to get it made,” said Helen Estabrook, one of “Whiplash’s” producers. 

If Chazelle’s original plan had worked, “Whiplash” would have been in theatres by now. The filmmaker played drums for a heartless New Jersey school band teacher, and was inspired by the experience to write a script about an even more autocratic jazz conductor at a conservatory. “My predominant memory of the band was terror,” Chazelle said of his teacher. “So it gave rise to this boogeyman character.”

Short film to feature film Estabrook and executive producer Couper Samuelson tried to raise money for the production in early 2012, but a tale about a jazz drumming student from a filmmaker with only one film — an acclaimed, black-and-white musical called “Guy and Madeline on a Park Bench,” which Chazelle started as a Harvard undergraduate — didn’t attract a single backer. Unwilling to abandon the project, the producers instead decided to take one scene from the screenplay and turn it into a short, a demonstration not only that Chazelle could direct but also that the story “would play like a thriller,” Samuelson said. With banker Nicholas Britell, a pianist and fellow Harvard alumnus, willing to bankroll three days of filming for $23,000, Chazelle hired veteran actor J.K. Simmons as the despotic teacher Terence Fletcher, and cast Johnny Simmons as drummer Andrew Neyman. Samuelson paid for the short film’s drum kit himself, and Estabrook used her own money to soundproof a classroom at a local school as a rehearsal studio. It won the Short Film Award at Sundance 2013, and the feature version of “Whiplash” had new life.

With Chazelle’s short film now central to his sales pitch, the movie was sent out again for financing in early 2013, with the seemingly impossible goal of making this year’s Sundance. “We just wanted to keep our foot on the gas,” Estabrook said.

Distributor finance Independent financier Bold Films, which had backed the acclaimed crime drama “Drive,” made the most aggressive bid for “Whiplash” and offered $3.3 million. Chazelle recast the drummer part with Miles Teller (“The Spectacular Now”), and shot the film on digital cameras in 19 days in Los Angeles, and one day in New York. “Cost is no longer this massive obstacle,” Samuelson said of the benefits of digital production, which eliminates processing time and film costs. “As long as you have the will, you can get it done.” 

Chazelle wrapped filming on 11/10/13, and “Whiplash” was shown to Sundance’s programmers on 8/11/13. Thanks in part to the reputations of the film’s producers (independent film veteran Jason Blum, is also a “Whiplash” producer) Sundance programmers were willing to extend their deadlines. 

Having been accepted into Sundance meant that Chazelle again had to race to finish “Whiplash” completely, and once again the team worked late into early mornings, sacrificing weekends and holidays to polish the movie to a high gloss. But at least they knew at that point the effort had been worth it. “We just figured,” Samuelson said, “that we’ll sleep when we’re dead.”

Exam question
What are some of the key factors which influence the kinds of films that get made today?

To help you structure your answer use the ‘PEE’ as suggested below:

P What is the point you want to make? How does it link to the big point?
E Which example are you going to use to help prove your point?
E In what way will you explain how this example proves your point?


Begin with a clear introduction – and refer to the question!


write in paragraphs – and refer to the question!


end with a conclusion – and refer to the question!




Sunday 16 April 2017

Film Industry - Industry issues Terminology


Industry – production – distribution (and exhibition where relevant) – marketing and promotion – regulation issues – global implications – relevant historical background

We will be studying the following three films which are available to view on Planet E-Stream

Whiplash

The Theory of Everything

Jurassic World

___________________________________________________________________


To apply this to the film industry we need to consider the following:

     BBFC classification
 Reasons for certificates
 different regulators in other countries
 DVD certificates
 monitors and responds to complaints

_____________________________________________________________________

Conglomerate - Giant companies owing others. (parent & subsibary companies. Time Warner is the parent company for example.)

Consumption - when you watch a film you are consuming it.

Convergence, Cross Media Convergence (Horizontal & Vertical Intergration) - companies coming together.

Technological Convergence - hardware & software coming together. Digital projection also!

Distribution -a films entry and life in the marketplace.

Exchange - receving/purchasing a film (DVD, PSP)

Exhibition - screening at the cinema

Marketing - publicity (big 6 can do this in house, own TV shows, magazines, News Corp. for example own myspace so can also use this to promote. Viral/ARG (alternate reality games) Word of mouth.

Media Ownership - the big 6 (Disney, GE, Viacom, Time Warner, Sony, News Corp)

Proliferation - new media spreading, and more frequently now through new technology.

Synergy - companies coming together to achieve an objective. Cross media convergence & synergy helps with publicity, including merchandise.

Web 2.0 - user generated content, the technology that makes it possible to interact online.

Prosumer - moving from consumer (consumption) to producer. You can make and share online. Participate in online social interaction.

Multiplex - 7+ screens (Cineworld, Odeon)

Multiscreen - 4+ screens (Vue for example)

Arthouse cinema - Tyneside, Star and Shadow, Side Cinema

Digital screen network - (set up in 2005 by the UK Film Council and the Arts Council England) – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.