The way the audience is POSITIONED –
Media texts are structured in ways that position audiences to adopt a particular perspective or point of view.
Starter: Discuss and make notes on how to approach this question:
B1. Discuss the different ways audiences are positioned by your three main texts.
[30]
This question invites candidates to consider the content of their studied texts in relation to audience positioning. There may be some definitions of ‘audience positioning’ – which is acceptable and should be marked on merit. Candidates may consider how texts are encoded to encourage a preferred reading and the ways audiences are positioned to accept this. Candidates may make references to the following:
Mode of Address
Male Gaze theory (Mulvey)
Camera, technical codes, point of view shots etc.
Stuart Hall: ideologies, preferred readings etc.
Narrative – plot
User involvement; interactivity
Situated culture
Stars and characters
Genre devices
Visual/direct appeal of print texts
Use of narrator/voice-over
Task 1:
Watch the key scenes and indicate how technical codes; sound, edit, framing, lighting position the audience. Use the handout provided.
Media texts are structured in ways that position audiences to adopt a particular perspective or point of view.
Starter: Discuss and make notes on how to approach this question:
B1. Discuss the different ways audiences are positioned by your three main texts.
[30]
This question invites candidates to consider the content of their studied texts in relation to audience positioning. There may be some definitions of ‘audience positioning’ – which is acceptable and should be marked on merit. Candidates may consider how texts are encoded to encourage a preferred reading and the ways audiences are positioned to accept this. Candidates may make references to the following:
Mode of Address
Male Gaze theory (Mulvey)
Camera, technical codes, point of view shots etc.
Stuart Hall: ideologies, preferred readings etc.
Narrative – plot
User involvement; interactivity
Situated culture
Stars and characters
Genre devices
Visual/direct appeal of print texts
Use of narrator/voice-over
Task 1:
Watch the key scenes and indicate how technical codes; sound, edit, framing, lighting position the audience. Use the handout provided.
A: Beginning -why did you stop playing?
B: Chair throwing sequence!
C: Andrew makes his come back
D: Bar scene
E: Final scene
https://www.youtube.com/watch?v=4noaE0CdZUw
frenetic editing. The narrative element of an antagonistic relationship between Fletcher and Andrew – suspense is built as A ndrew improvises. Changes in shot angles. Close ups utilised to capitalise on emotion. Suspense is built through location: the audience consists of people who “don’t forget”; Andrew’s future prospects may be compromised. Fletcher, depicted as the antagonist (arguably) sports dark clothing
frenetic editing. The narrative element of an antagonistic relationship between Fletcher and Andrew – suspense is built as A ndrew improvises. Changes in shot angles. Close ups utilised to capitalise on emotion. Suspense is built through location: the audience consists of people who “don’t forget”; Andrew’s future prospects may be compromised. Fletcher, depicted as the antagonist (arguably) sports dark clothing
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