Film Industry - Industry issues Terminology

Industry – production – distribution (and exhibition where relevant) – marketing and promotion – regulation issues – global implications – relevant historical background

We will be studying the following three films which are available to view on Planet E-Stream

Whiplash

The Theory of Everything

Jurassic World

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To apply this to the film industry we need to consider the following:

     BBFC classification

 Reasons for certificates

 different regulators in other countries

 DVD certificates

 monitors and responds to complaints

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Conglomerate - Giant companies owing others. (parent & subsibary companies. Time Warner is the parent company for example.)

Consumption - when you watch a film you are consuming it.

Convergence, Cross Media Convergence (Horizontal & Vertical Intergration) - companies coming together.

Technological Convergence - hardware & software coming together. Digital projection also!

Distribution -a films entry and life in the marketplace.

Exchange - receving/purchasing a film (DVD, PSP)

Exhibition - screening at the cinema

Marketing - publicity (big 6 can do this in house, own TV shows, magazines, News Corp. for example own myspace so can also use this to promote. Viral/ARG (alternate reality games) Word of mouth.

Media Ownership - the big 6 (Disney, GE, Viacom, Time Warner, Sony, News Corp)

Proliferation - new media spreading, and more frequently now through new technology.

Synergy - companies coming together to achieve an objective. Cross media convergence & synergy helps with publicity, including merchandise.

Web 2.0 - user generated content, the technology that makes it possible to interact online.

Prosumer - moving from consumer (consumption) to producer. You can make and share online. Participate in online social interaction.

Multiplex - 7+ screens (Cineworld, Odeon)

Multiscreen - 4+ screens (Vue for example)

Arthouse cinema - Tyneside, Star and Shadow, Side Cinema

Digital screen network - (set up in 2005 by the UK Film Council and the Arts Council England) – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.