Starter - Whiteboards,
List visual codes which have been used to construct one character from each of the three TV case studies.
Understanding the question.
It is important that before you start answering the question
in the exam, that you consider what the question is actually asking you.
The key to this is to unpick the question, look for key
words that will allow you to establish a focus for your response.
Example question: How
stereotypical are the representations in you chosen texts?
By the use of the word ‘how’ you are being asked to make a
judgement and come to a conclusion.
You would also be expected to explain what you understand by
the word stereotypical in relation to the texts.
Example question: Explore
how your chosen texts use digital technology in their marketing.
One of the key words here is ‘explore’, this implies a
detailed analysis. You need to demonstrate your understanding of the
terminology used. For example; what is meant by digital technology? Notice that
the focus of this question is on Marketing not of the text itself.
Example question: To what extent is the success of your
chosen texts dependent on stars and celebrities?
‘To what extent’ allows you to qualify which texts ARE
dependent and which aren’t but the question suggests that you need to comment
on how much they are dependent. This suggests there may be other factors that
have contributed to their success. If this is the case, you will need to
develop this point with examples. You should also discuss the notion of
success.
Command verbs that you will see in internal assessments can
be confusing. Different command verbs will ask for different types of
information. Below is a table, which has the command verb and definition.
Assessment/Command
word
|
Definition
|
List
|
Write a list of the main items (not
sentences).
|
State
|
Point out or list the main
features.
|
Define
|
To state the meaning of something
using the correct terms.
|
Identify
|
Give all the basic facts which
relate to a topic.
|
Outline
|
Write a clear description but
without going into too much detail
|
Demonstrate
|
Show that you can do a particular
activity or skill.
|
Explain
|
Make your point clear by providing
sufficient detail.
|
Describe
|
Give a clear, straightforward
description which includes all of the main points.
|
Summarise
|
Write down or articulate briefly
the main points or essential features.
|
Discuss
|
To present an argument for and
against.
|
Explain
|
Give logical reasons to support
your view.
|
Describe
|
Give a full description including
details of all the relevant features.
|
Demonstrate
|
Prove you can carry out a more
complex activity.
|
Analyse
|
Identify the factors that apply,
and state how these are linked and how each of them relates to the topic.
|
Justify
|
Give reasons for the points you are
marking so that the marker knows how you arrived at that conclusion.
|
Suggest
|
Give your own ideas and thoughts.
|
Assess
|
Evaluate in terms of advantages and
disadvantages.
|
Analyse
|
Identify several relevant factors,
show how they are linked, and explain the importance of each.
|
Evaluate
|
Bring together all of your
information and make a judgement on the importance or success of something.
|
Recommend
|
Suggest changes or improvements.
|
Make
recommendations
|
Make relevant and appropriate
suggestions; usually for improvement.
|
Select
and demonstrate
|
Select several relevant examples or
pieces of related evidence which clearly support the arguments you are
making. This may include showing particular practical skills.
|
Review
|
Consider each factor in turn,
providing a description and explanation of their uses, strengths and
weaknesses, making recommendations.
|
Essay Structure
Example question:
Explore the different ways audiences/users respond to texts
Define the question - set out some structure for your response.
Audiences respond in a variety of ways - Stuart Hall's encoding/decoding theory.
Texts are polysemic. Expalin.
This can apply to TV
Introduce specific texts.
Happy Valley -
Genre - Crime drama
Narrative conventions - Multi strand. Appeal to audiences?
Give a specific example from the episode.
Preferred response- enjoy the programme and understand the situation.
(Crime in rural areas).
Will watch all episodes as the narrative employs cliffhangers.
Oppositional response - offensive due to negative representations.
First Dates
Give specific examples from the episode
Always Sunny
Give specific examples from the episode
Show awareness of target audience.
(A, B, C1)
Discuss Uses and Gratifications.
Diversion/escapism - audience may see the text as a world worse off than their own.
Social interaction - 'Did you see Happy Valley on TV?'
Information on policework.
A variety of opportunities for construction of personal identity.
Conclusion:
Audience responses depend on a number of factors.
Consider:
Gender - men and women may respond differently to certain media texts. Some texts may alienate a particular gender through, or example, images and terminology.
Age - The age of audiences may evoke different responses. For example, younger people are said to be more desnsitized to violence in certain media texts.
Ethnicity - The upbringing and beliefs of different ethnic groups may affect their response to, for example, a news report on war in a foreign country.
Culture and cultural experience - The upbringing and ideologies of the audience as well as life experiences will affect how an audience responds to a text. The text itself may also shape the experience of the audience. For example, you may never have been to America but your perception of it may be formed by what you have seen in films, newspapers and television.
Cultural competence - This also links with age experience and gender. Some audiences may have different cultural competences than others. For example, older people may be less comfortable with accessing information through digital technology.
Situated culture - Where you are and who you are with affects how you respond to a text.
Explore the different ways audiences/users respond to texts
Define the question - set out some structure for your response.
Audiences respond in a variety of ways - Stuart Hall's encoding/decoding theory.
Texts are polysemic. Expalin.
This can apply to TV
Introduce specific texts.
Happy Valley -
Genre - Crime drama
Narrative conventions - Multi strand. Appeal to audiences?
Give a specific example from the episode.
Preferred response- enjoy the programme and understand the situation.
(Crime in rural areas).
Will watch all episodes as the narrative employs cliffhangers.
Oppositional response - offensive due to negative representations.
First Dates
Give specific examples from the episode
Always Sunny
Give specific examples from the episode
Show awareness of target audience.
(A, B, C1)
Discuss Uses and Gratifications.
Diversion/escapism - audience may see the text as a world worse off than their own.
Social interaction - 'Did you see Happy Valley on TV?'
Information on policework.
A variety of opportunities for construction of personal identity.
Conclusion:
Audience responses depend on a number of factors.
Consider:
Gender - men and women may respond differently to certain media texts. Some texts may alienate a particular gender through, or example, images and terminology.
Age - The age of audiences may evoke different responses. For example, younger people are said to be more desnsitized to violence in certain media texts.
Ethnicity - The upbringing and beliefs of different ethnic groups may affect their response to, for example, a news report on war in a foreign country.
Culture and cultural experience - The upbringing and ideologies of the audience as well as life experiences will affect how an audience responds to a text. The text itself may also shape the experience of the audience. For example, you may never have been to America but your perception of it may be formed by what you have seen in films, newspapers and television.
Cultural competence - This also links with age experience and gender. Some audiences may have different cultural competences than others. For example, older people may be less comfortable with accessing information through digital technology.
Situated culture - Where you are and who you are with affects how you respond to a text.
_______________________________________________________
Task 1: Look at the examples of past paper questions and
practise ‘unpicking’ them.
Produce a structure for your response.
In the exam you should spend around 45 minutes on each question.
SECTION B: INDUSTRY AND AUDIENCE
Answer one question from this section.
B1. Discuss the different ways audiences are positioned by your three main texts. [30]
B4. Discuss actual audience responses to your three main texts. [30]
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