Past exam question:
B1. Discuss the different ways audiences are positioned by your three main texts. [30]
In order to understand the relationship between the audience and the media text, it is important to know that all media text have a series of encoded signs and messages.
B1. Discuss the different ways audiences are positioned by your three main texts. [30]
In order to understand the relationship between the audience and the media text, it is important to know that all media text have a series of encoded signs and messages.
The audience decode these messages and different audiences will decode them in different ways.
Media texts and the industries are acutely aware of their audiences.
To understand the position that the audience will take dependent on certain factors.
The relationship between media and audience is fluent and changing
Audiences are not a mass and their responses are complex and sophisticated
Audiences are made up of individuals - Either PASSIVE OR ACTIVE
Active Audience - This audience responds to and interprets the media text in different ways and actively engages with the messages.
Passive Audience - This is an audience that does not engage actively with the text. They do not question the text and therefore accept the preferred reading without challenge. They therefore might be more affected by the messages contained within the text.
Active Audience - This audience responds to and interprets the media text in different ways and actively engages with the messages.
Passive Audience - This is an audience that does not engage actively with the text. They do not question the text and therefore accept the preferred reading without challenge. They therefore might be more affected by the messages contained within the text.
Task 1:
- Watch the trailer for the movie Jurassic World.
- List any messages/themes that you can identify within the trailer.
- Consider - How animals are treated today:
- Kids love animals but are animals mistreated/exploited?
- An animal experiences life with feelings and awareness. Many of our foods have been genetically modified for decades, and now as technology improves, the debate about genetically modified animals has begun.
- By measuring an animal's worth in financial terms, we place the health and well-being of the animal into an inferior role.
- Why could animal isolation in a zoo for example be considered to be torture?
- How does the film focus on the relationship between people and animals?
Task 2: Go to the edit suite. Read the article on the link below
Write a short essay about the way Jurassic World positions audiences to consider the themes you have identified. 200 words - email to me.
ealey_a@sjd.ac.uk
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